M Y R O L E
Creative Direction | Graphic Design
In 2021, BTG Pactual launch a campaign to demonstrate that “those who have a team have everything”, focusing on the network of advisors. The results brought a positive impact, a culture of recognition and unity was established in the network.
In 2022, the challenge was to create an exclusive sculpture that represented and materialized the successful union between the bank and its partners, whose bound grew closer with each achievement throughout the year, turning into a knot, a bound.
The knot "direito” was chosen to materialize this bound, symbolizing a common goal: to deliver excellence to customers.
In addition to its sophistication, it becomes an item for display in their office, creating a storytelling with their clients.